Navigating the Rules of Advertising in Manchester

Manchester, a city brimming with both creative energy and cutting-edge innovation, also fosters a thriving advertising scene. Advertising Manchester, this dynamic environment, however, necessitates navigating the advertising landscape with both responsibility and adherence to the established legal framework. Whether you’re a seasoned advertising professional or a budding entrepreneur embarking on your first campaign, ensuring your efforts comply with relevant regulations is paramount.

This article serves as a valuable guide, offering an overview of key regulations you should consider when planning your advertising strategy in Manchester. By understanding these regulations, you can confidently navigate the advertising landscape and ensure your message reaches its intended audience while adhering to legal requirements.

Understanding the General Framework

When delving into the regulatory landscape of advertisements, the Town and Country Planning Act 1990 emerges as a foundational document shaping the rules in England and Wales. This comprehensive act establishes the requirement for planning permission concerning specific advertisement types, including imposing regulations on large billboards and illuminated signs. The provisions outlined in this act play a crucial role in maintaining the aesthetic and environmental aspects of public spaces.

Furthermore, the Town and Country Planning (General Permitted Development) Order 2015 complements the regulatory framework by introducing the concept of “deemed consent.” Under this order, certain types of advertisements are deemed to have automatic consent, eliminating the need for formal planning permission. However, it is essential to note that even with this deemed consent, restrictions related to size and location still apply. This order serves as a vital component, streamlining the approval process for advertisements while ensuring that they conform to specific standards for harmonious urban development. In essence, understanding the interplay between the Town and Country Planning Act 1990 and the General Permitted Development Order 2015 is pivotal for anyone navigating the advertising landscape in England and Wales. These regulations, with their nuanced provisions, strike a balance between promoting creativity in advertising and safeguarding the integrity of public spaces. As advertisers, being well-versed in these legal frameworks is essential for ensuring compliance and contributing to the vibrant and responsible advertising scene in the dynamic city of Manchester.

Manchester City Council and Regulation 7 Directions

  • Regulation 7 directions: These are legal tools used by Manchester City Council to restrict or remove the “deemed consent” status for specific types of advertisements in designated areas. For example, “to let” boards in specific areas of South Manchester require planning permission even if they meet the general size and location criteria.

Key Regulations to be Aware of

  • Size and Location: Different regulations apply based on the size and location of your advertisement. Ensure you understand the specific regulations for your chosen location and advertisement type.
  • Conservation Areas and Listed Buildings: If your advertisement is situated within a conservation area or near a listed building, stricter regulations may apply. Consult the Manchester City Council for specific guidance.
  • Illuminated Advertisements: Specific regulations govern the use of illuminated advertisements, including restrictions on operating hours and light intensity.

Remember: This is not an exhaustive list, and advertising regulations in Manchester can change. To ensure your advertising campaign adheres to the latest regulations and is displayed legally and responsibly within the vibrant Manchester landscape, it’s highly recommended to consult with the Manchester City Council Planning Department or a qualified planning consultant for up-to-date and specific guidance regarding your advertisement.

How do I know which size advert is right for my business?

An Eighth Page Ad is our economy ad, which can include basic information such as logo, contact details and one or two bullet points

A Quarter Page Ad is suitable for a small business that just wants enough business to tick over. i.e. A ‘One Man Band’ Tradesman.

A Half Page Ad is best for a small business that wants very good exposure in the area and a high response rate.

A Full Page Ad is great for a medium business wanting high exposure

A Double Page Ad is great for advertorials or businesses that want to showcase numerous products or images

Prime Pages (Front, Back, Inside Front & Back , Page 3 and Centre Pages) are for Businesses wanting maximum exposure with excellent brand recognition.